Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce

In many countries, the governments support development of local agriculture through subsidization. Subsidizing sales agricultural products E-commerce channels is a way to in China. This study aims develop profit model and apply Stackelberg game theory determine which type subsidies decision-making can provide maximum benefits for supply chains. The results indicate that both centralized decisions decentralized decisions, subsidizing cooperative better than consumers no volume, preservation level, efforts, overall chain are significantly higher. It suggests government should play leading role E-commerce. contributes research by developing examine effects different subsidy strategies on each member online shopping chain. Recommendations provided cooperatives, platforms, improve quality channels.